July 6 | 29 min 40 sec
Episode 15: Establishing your company's core values with Ashley Morrison
Ashley Morrison, President of City Wide Exterminating joins the podcast to talk about the importance of establishing your company's core values, living them everyday and authentically engaging in the community.
Jun 28 | 36 min 50 sec
Episode 14: Priority #1 Getting out of the Truck!
David Moerman shares his story from starting in a painting franchise to starting Revive Services, an independent pressure washing business. David is now a home service business coach helping entrepreneurs get off the truck and grow the business.
Jun 21 | 31 min 40 sec
Episode 13: Tommy Mello. A first class training program
Tommy joins the show to talk mentors, learning on the fly and scaling through training and branding
Jun 14 | 29 min 19 sec
Episode 12: Selling Your HVAC Company with Patrick Lange
Jun 7 | 28 min 55 sec
Episode 11: The importance of call handling with Margaret Garcia
May 31 | 31 min 23 sec
Episode 10: Growing Across Multiple Verticals with John Polizzi, owner of Home Service Heroes
May 17 | 29 min 59 sec
Episode 9: Growing & Selling Your Business with Richard Behney, The Million-Dollar Plumber
May 10 | 26 min 7 sec
Episode 8: The Advantage of Female Technicians in HVAC with Shawna Peddle
May 3 | 28 min 15 sec
Episode 7: Putting in place the systems that will grow your business and get you off the truck. Allison Allen, Executive Director of Quality Pro, NPMA.
Apr 26 | 24 min 44 sec
Episode 6: From 1 to 40 employees with Jose Pina, Mr. Rooter of San Bernardino
Long-time SearchKings customer Jose Pina shares his strategy for growing and expanding his plumbing business and getting off the truck in order to scale his business.
Apr 19 | 40 min 50 sec
Episode 5 Providing outstanding customer service and focusing on maintenance, Derek Baer, Co-Owner of Gold Shield
Lorne and Julia are joined by Derek Baer, CFO at Gold Shield Services to discuss how providing outstanding customer service and focussing on maintenance, Derek Baer, Co-Owner of Gold Shield
Apr 12 | 35 min 30 sec
Episode 4 with Audrey Hall
Growing your home service business by putting company culture at the center of your day. In today's episode, we are joined by Audrey Hall, President of Eco Serve Pest Services. Audrey shares her journey in the pest control field and how developing her employees has helped create a company culture of growth with a family atmosphere.
Apr 4 | 33 min 45 sec
Episode 3 with Amy Chaney
Helping your business grow by improving processes and being open to change. We are joined by Amy Chaney, owner of Chaney Construction, Hall Heating & Air and Steve's Refrigeration in Texas, to discuss her journey and rebuilding the company after 18 months through training and building a team of superstars.
Mar 29 | 34 min 15 sec
Episode 2 with Colleen Keyworth, President of Women in HVACR
Christina and Lorne are joined by Colleen Keyworth, Sales & Marketing Director at Online Access and President of Women in HVACR, to discuss her history in the home services industry, challenges facing the industry and her predictions for the future.
Mar 22 | 42 min 20 sec
Episode 1 with Scarlett Nolen
In today's episode, Christina and Lorne are joined by Scarlett Nolen, President of Truly Nolen of America. You will be sure to learn so much from Scarlett as she shares advice for empowering others to make decisions, strategies for scaling a home service business, and the importance of knowing your customers.
Episode 125: Maximizing Your Digital Advertising During the Busy Season
We welcome back Lorne Sederoff from SearchKings to discuss how shifting your digital strategy during the summer months can help your company maximize your digital advertising spend in the busy season and set you up for success when business slows back down.
Home Service Business Coach With David Moerman
Practical tips to grow your home service business and transition from Technician to CEO in your home service business. This podcast is all about getting your business serving you and not the other way around.
Episode #68, Get the Google Guarantee with Lorne Sederoff of SearchKings
Google is introducing a new program that may push you further down the page if you don’t act fast. We talk to Lorne Sederoff from SearchKings about the Google Guarantee and how hot tub retailers can be the first to get it in their market.
Torrice Talk & Torrice Tech Talk - Episode 109 - Targeted Hiring Campaigns with SearchKings
We welcome Lorne Sederoff, VP of Training and Channel Development, and Mimi Valentim, Account Executive, from SearchKings to Torrice Talk to discuss targeted hiring campaigns with SearchKings and how these campaigns can benefit your HVAC company.
Episode 175: Is Your Company Backed by the Google Guarantee? New & Exciting Details by Lorne Sederoff of SearchKings
Today, we speak with Lorne Sederoff of SearchKings, a lead generation company primarily in the paid Google space with a focus on home service businesses, including pool construction and service.
Using Google to reach new clients
With its pay-per-lead system, Google Local Services could redefine how your landscaping company gets noticed.
Google Guarantees and Business Hacks
We've heard it before, doing business now is more complex than ever. Are you sure you're doing it right? Home Service Providers listen here. Learn from the experts what you need to know to set your small business up for success now and growth later. Featuring Lorne Sederoff of SearchKings.
Full of Hot (and Cold) Air: #8 – SearchKings
What is Google Local Listings? How should I use it? Where do I start? If these questions are on your mind you’ve come to the right place! If these questions are on your mind you’ve come to the right place! A great conversation you don’t want to miss! Enjoy and remember to subscribe and give us a review!
Becoming #1 In Your Local Market With Google Local Services
SearchKings was established in 2009, and has since built an impressive customer base of over 1200 business owners across North America. They were one of the only five Google Premier Partners that was selected for the Google Guarantee program. In this episode, we talked about search engine marketing, paid ads, customer service...
Getting Ahead of The Competition with Voice Search and Google Guarantee
Lorne Sederoff runs a successful SEO agency. As the head of development of the Google Guarantee Program at Search Kings, he is a certified expert at anything and everything there is to do about Google for marketing and lead generation, from its algorithms to its features.
Torrice Talk & Torrice Tech Tal - Episode 63 - Breaking Down the Google Local Services Platform
We welcome Lorne Sederoff, Director of Channel Development at SearchKings, back to discuss the Google Local Services platform and the benefits of being Google Guaranteed and receiving leads through Google Local Services.
Torrice Talk & Torrice Tech Talk - Episode 62 - An Introduction to SearchKings
We introduce you to SearchKings, a digital marketing firm with a focus on the HVAC market, and the benefits of working with them to take your digital marketing plan to the next level.
Torrice Talk & Torrice Tech Talk - Episode 61 - Examining the Digital HVAC Market & Trends During the COVID-19
We welcome Darryl Margaux, President & Co-Founder of SearchKings, and Lorne Sederoff, Director of Channel Development at SearchKings, to discuss the trends in the digital market for HVAC dealers during the COVID-19 pandemic. They give their expert opinion on how to adjust your digital marketing plan and stay top of mind - and making sure you do not stop advertising despite the current state of the market.
Episode 102: Google Marketing 101 and Why Your Business Needs It with Lorne Sederoff of SearchKings
Have you ever asked yourself what is SEO, or what does SEO stand for? Have you heard the term SEM and wondered what exactly is search engine marketing?
Have an idea for an episode? Would you like to be a guest?