The Challenge
Upstate Pest Control, a pest and wildlife removal company in upstate New York, was trying to increase branding and awareness for their services using content relevant to specific seasonal jobs and problems people might have.
The Strategy
Targeted in-stream video ads for their most seasonally relevant services and discovery ads featuring how-to and explanatory video content.
The Results
More than 14,800 video views corresponding to a 2.25X increase in website traffic, resulting in nearly double the overall website conversions (90% increase) during the same period. The Google Ads account itself saw a 227% increase in conversions, with overall CPL dropping 40%.
