Developed digital marketing strategy
Law
Enterprise
Services Used:
The issue
While Diamond & Diamond was one of the largest and most prominent advertisers in Ontario, they were lacking a digital presence. Accident victims were increasingly looking for legal help online and Diamond & Diamond needed a strong digital marketing strategy to take advantage of this new reality.
The goals
At SearchKings we take pride in the relationships we have with our customers. We treat every customer like our first.
Generate Positive ROI
From online marketing
Maintain Brand Standards
Across all forms of media
Dominate Digital Marketplace
Compliment existing offline marketing
The approach
With 10 offices across Ontario, we needed to ensure that customers were finding their local Diamond & Diamond location while maintaining keyword relevance across practice areas. Click prices are very competitive and a strong Google Ads quality score can be the difference between a $10 or $50 click.
- Implemented a strict Google Ads geo-targeting structure
- Utilized advanced remarketing audience targeting based on user engagement
- Developed engagement ads for remarketing campaigns
The results
Leads from Google Ads have proven to be the most cost effective method of advertising to date.
Google Ads drove more quality leads with a lower cost per acquisition than any other advertising source.
Jeremy Diamond, of Diamond & Diamond
By embracing an aggressive digital marketing strategy, Diamond & Diamond haveified themselves as the most dominant personal injury lawyers in Southern Ontario.
Contact Us
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